Reference

Optimization of the investment in advertising campaigns: ONCE

Optimization of the advertising investment in media taking into account various factors:

  • Choosing the most profitable investment depending on the product
  • Determining the right time to invest in advertising
  • Selecting which are the most appropriate media for the investment

  See the full case

Apara is a company born in 2002 with 100% Spanish capital as a spin-off of the Quality and Technology Group. More than fifteen years of experience in Predictive Analytics and Business Intelligence prove its success. Apara has developed dVelox, the first Spanish business platform regarding Predictive Analytics mentioned by Gartner in more than 15 reports. 

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