Reference

Optimization of the business processes in the real estate sector: PROINLASA

Purpose:

  • Proinlasa counts on Apara to maximize sales of a particular promotion.

Method:

  • Proinlasa gave a report of data with all the actions performed by its commercial team, the characteristics of the houses offered and its promotions associated in the last years.
  • Apara built, from the given data, a predictive model with dVelox which indicated the most suitable commercial to sell an apartment with its characteristics (number of rooms, size, storage room, location…) of a specific promotion.

Result:

  • Apara developed a control panel that used the commercial optimization model to simulate scenarios minimizing the efforts devoted to each action and saving costs.

Apara is a company born in 2002 with 100% Spanish capital as a spin-off of the Quality and Technology Group. More than fifteen years of experience in Predictive Analytics and Business Intelligence prove its success. Apara has developed dVelox, the first Spanish business platform regarding Predictive Analytics mentioned by Gartner in more than 15 reports. 

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