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Reporting to improve the user experience: Telefonica

Telefonica considers its customer’s satisfaction a strategic pillar that supports its leadership.

The CRM technology management of Telefonica considers critical the capability of anticipation and satisfaction of its customers’ needs. “The purpose, using Mario Soro, CRM Technology Director at Telefonica Spain words, is to know the customer in order to anticipate to his/her needs and satisfy them in the shortest time possible, optimizing the costs and increasing his/her satisfaction”.

With this end, Telefonica counts on Apara who through analytic intelligence will improve the customer experience optimizing the costs in a successful and quantifiable way.


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