Reporting to improve the user experience: Telefonica

Telefonica considers its customer’s satisfaction a strategic pillar that supports its leadership.

The CRM technology management of Telefonica considers critical the capability of anticipation and satisfaction of its customers’ needs. “The purpose, using Mario Soro, CRM Technology Director at Telefonica Spain words, is to know the customer in order to anticipate to his/her needs and satisfy them in the shortest time possible, optimizing the costs and increasing his/her satisfaction”.

With this end, Telefonica counts on Apara who through analytic intelligence will improve the customer experience optimizing the costs in a successful and quantifiable way.


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Apara is a company born in 2002 with 100% Spanish capital as a spin-off of the Quality and Technology Group. More than fifteen years of experience in Predictive Analytics and Business Intelligence prove its success. Apara has developed dVelox, the first Spanish business platform regarding Predictive Analytics mentioned by Gartner in more than 15 reports. 

C/ Juan Hurtado de Mendoza
1st Floor A, Madrid (Spain)
Tlf: +34 91 144 06 00
Fax: +34 91 304 49 15