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Clients' abandonment prediction: Telefónica

Company's need:

  • Deeper knowledge of consumers
  • Innovate on the relationship strategies with consumers: recruitment and retention.


  • Predictive models able to indicate the characteristics of the clients with higher probability of abandonment on the short, medium and long-term listed according to their value for the company.


  • The three main causes of the clients' abandonment are exposed,
  • Prediction of the 80 % of users that would be leaving the company.


See the full case