Clients' abandonment prediction: Telefónica

Company's need:

  • Deeper knowledge of consumers
  • Innovate on the relationship strategies with consumers: recruitment and retention.


  • Predictive models able to indicate the characteristics of the clients with higher probability of abandonment on the short, medium and long-term listed according to their value for the company.


  • The three main causes of the clients' abandonment are exposed,
  • Prediction of the 80 % of users that would be leaving the company.


See the full case

Apara is a company born in 2002 with 100% Spanish capital as a spin-off of the Quality and Technology Group. More than fifteen years of experience in Predictive Analytics and Business Intelligence prove its success. Apara has developed dVelox, the first Spanish business platform regarding Predictive Analytics mentioned by Gartner in more than 15 reports. 

C/ Juan Hurtado de Mendoza
1st Floor A, Madrid (Spain)
Tlf: +34 91 144 06 00
Fax: +34 91 304 49 15