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Optimization of clients' abandonment detection and stablishment of improvement lines : Orange

The increasing level of competitiveness of the telephony sector makes necessary the companies’ achievement of competitive advantages. Orange seeks to improve the clients’ abandonment detection and stablish improvement lines. For this purpose, the telephony company counts on Apara’s predictive platform, dVelox.

Thanks to the predictive capacity of the Apara’s system, Orange increased a 16% the clients’ abandonment detection, identified the most influential variables, the most susceptible timeframes and the main causes of the leaving, reducing the time employed a 30%.

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