Optimization of clients' abandonment detection and stablishment of improvement lines : Orange

The increasing level of competitiveness of the telephony sector makes necessary the companies’ achievement of competitive advantages. Orange seeks to improve the clients’ abandonment detection and stablish improvement lines. For this purpose, the telephony company counts on Apara’s predictive platform, dVelox.

Thanks to the predictive capacity of the Apara’s system, Orange increased a 16% the clients’ abandonment detection, identified the most influential variables, the most susceptible timeframes and the main causes of the leaving, reducing the time employed a 30%.

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Apara is a company born in 2002 with 100% Spanish capital as a spin-off of the Quality and Technology Group. More than fifteen years of experience in Predictive Analytics and Business Intelligence prove its success. Apara has developed dVelox, the first Spanish business platform regarding Predictive Analytics mentioned by Gartner in more than 15 reports. 

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