dVelox Marketing Analytics

dVelox Marketing Analytics seeks to optimize marketing decision making processes by increasing their efficiency.

Thanks to its prediction capability, dVelox Marketing Analytics helps companies to plan, with a high accuracy level, when marketing actions need to be taken and determine what kind of activities able to stimulate consumers purchase decision. It is possible to schedule an action program, whether for prevention or canvassing, based on the efficiency and the results that steers the company to adopt a new point of view in customers' canvassing and retention, cross selling or consumer acquisition.

Results' prediction efficiency

On the basis of the predictive analytics, dVelox Marketing Analytics optimizes the budgets assigned to marketing improving decision making processes and the employed resources. Thus, it is able to improve the results of the recommended actions up to a 30%.

Recommendations' system

dVelox Marketing Analytics analyzes clients' data to emulate predictive models that help to determine campaigns' results, cross-selling actions' reaction or clients' abandonment risk. One of the main capabilities consists in recommendations' prediction for determining which actions might be undertaken in accordance with each analyzed client.

Graphic interface

Graphic interface is aimed to provide to marketing strategies maximizing the knowledge about the clients and influencing sales increase. The tool counts on a simple interface that transforms data into graphical information thanks to its 3D visualization and faste automated modeling engines.

Success cases

TELEFONICA
ORANGE
REPSOL
CAJA DUERO
IVI
ONCE
YOIGO
TELEFONICA
BANCO COOPERATIVO ESPAÑOL
TELEMADRID
PROINLASA
SWEDOL
CIRSA
TELEFONICA

Apara is a company born in 2002 with 100% Spanish capital as a spin-off of the Quality and Technology Group. More than fifteen years of experience in Predictive Analytics and Business Intelligence prove its success. Apara has developed dVelox, the first Spanish business platform regarding Predictive Analytics mentioned by Gartner in more than 15 reports. 

C/ Juan Hurtado de Mendoza
1st Floor A, Madrid (Spain)
Tlf: +34 91 144 06 00
Fax: +34 91 304 49 15
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